I’m a motivated leader with a career building service propositions both in the UK and UAE across multiple sectors ranging from government to telecom. I thrive in collaborative environments with a passion for delivering better experiences that people value.
I have helped to build services from scratch, improved existing services and helped to embed user-focused and inclusive mindsets across various sectors ranging from government, charities to private organisations such as telecom providers. From reimagining the future of Planning across the UK, to helping the Red Cross explore the future of Cash-based Assistance, to redefining the e& Afghanistan selfcare app’s proposition.
What I’ve done
Selected case studies of some of my work
Testing service proposition for People of Determination in UAE Coming Soon
Building Service Design Capability Coming Soon
What I do
User Research
Planning qualitative and quantitative research sprints, conducting in-context and remote interviews. Synthesising research into actionable insights, creating user needs, service requirements and acceptance criteria.
Service Design
Leading and supporting teams to redesign services through ideation, concept development, user needs development, blueprinting, prototyping and usability testing. I have experience supporting teams to meet and surpass design and service standards, and some accessibility standards both in UK & UAE.
Inclusive Design
I often provide advice to projects, organisations and teams to support them to create further inclusive and accessible services and ways to conduct research.
Leading teams & Coaching
I have led and coached multidisciplinary teams from discovery to delivery across public, private and third-sector organisations. I’m passionate about building service design muscle with organisations.
Strategy
Creating an understanding of development opportunities within an existing or new service. Ensuring that services meet users’ needs but also align with the wider system and organisational strategies.
Prototyping
I can support you to create prototypes and carry out research and usability testing. I can support you to then work with UX and UI designers to design a service ready for launch.
Get in touch
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